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Reader-Centric Writing : Page 2 of 2

Reader-Centric Writing

continued from page 1

I also used the techniques advocated in the book while writing it. Before I wrote each chapter, I meditated. I have been mindful of my breath and have been watching what I am eating and drinking.

If I got stuck, and I did, I went out for a walk for some inspiration.

Finally, each chapter ends with a simple exercise which gives the reader additional information and a chance to integrate the learnings such as this next one.

Profiling Your Reader

Exercise: Profiling Your Reader

I came across a term recently called vanity publishing. This is where the only aim for the author was to see their name on the front of a book. It differs from other forms of publication insofar as the main aim is solely to get in print with a few copies for themselves and their family and friends.

If you have higher aspirations than this and you want your book to sell, you have to get inside the mind of your reader and perhaps carry out some market research.

For this exercise, start a new Mind Map to profile your reader.

On your map, draw a branch and add the age range of your reader.

Draw another and list what percentage is male or female.

Are you aiming at a particular demographic slice of the population?

You may even find it useful to put names of people you know into the map so when you started writing you use words and concepts you know that they will understand.

Next describe what they like, including details like their political and sexual persuasion and what books, films and music they like. Try and make them relevant to your book.

Finally, describe the impact reading your book will have on them.

What will they now think?

What will they feel and what action will they take?

The reason this is so vital is that the legacy that your book leaves in peoples' minds is probably more important than how they felt when reading the book itself.

Hopefully they will tell all their friends to buy a copy. •

Tom Evans Renaissance Man and Imagineer Tom Evans is the author of four books and counting about creativity. More »