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Creatively Fit: Create You!
The Eight Principles of Design : Page 2 of 2

The Eight Principles of Design

continued from page 1


Harmony is like when you get the call that the big client is now yours, that you have received the promotion, that the publisher wants your book, that your child got the lead, or that you won the day at the spa. It is when crocuses emerge from the dirt in the spring. It is when you feel like you could run forever at the end of your five mile jog. It is the "aaaaaahhhhhh" moment. Think of Monet's water lilies. I have walked the twenty-plus foot length of Monet's lilies in the MOMA in NYC. I was in awe. It was harmony embodied. You can feel disharmony in the core of your chest. When you feel anxious or unsettled you are craving harmony. What does that mean for you? Your inner artist knows….


What makes a painting dynamic? What gives it depth? What creates drama in just two dimensions? Often it is the element of contrast. There is light and dark. There are contrasting colors. Size can create contrast. Our eye will always go to the point of greatest contrast first. Contrast attracts our attention. It can be used to draw the viewer's eye to the subject of a painting. In our lives, a lack of contrast can lead to apathy or boredom. When we add contrast to our lives it is exciting. It breaks the routine. We learn something new. It gives us something to talk about, to share with our colleagues, friends and family. It inspires and energizes.


You have heard of people, maybe even children, painting to music. Have you ever heard music looking at a painting? Pattern can also be used in our lives to create rhythm. I have had to structure my weekly schedule to provide me with more rhythm. Each week certain meetings are scheduled and at certain times each month advertising campaigns go out and artists are contacted. By scheduling these tasks I don't have to spend any other time making calls or wondering when to fit them in.


Repetition can be used to draw our attention to part of a painting. It often works alongside contrast and emphasis to communicate what is really important. It makes me think of something my Grandfather told me once. He said that knowledge breeds confidence. I tend to be a broad brushstroke type of person. For me, repetition is spending time to gain more knowledge. It is repeating a task or skill over and over until we feel completely confident. Athletes utilize repetition to train their minds and bodies to perform a task without blemish. Scientists use repetition as an element in their research. When we repeat a skill or discipline we are sharpening the blade, creating the edge that will set us apart and ensure our success.

You will soon develop a new awareness of the art that is your life and through the creative exercises in this book you will develop the right brain skills you need to bring your ideas, step by step, out of your mind and into your world. You will strengthen your right brain muscle; you will become creatively fit. You will become better equipped to succeed in this changing world. You will feel energized and be able to look at things with a new perspective.

When your thoughts are only passing through your left brain you have a limited perspective. When those same thoughts are sent through your right brain, accessed through new ways of looking at things and through these creative exercises, your perspective is changed, there is a paradigm shift and you will have a brainstorm of new ideas and solutions. With each exercise, your right brain becomes stronger. Now, YOUR personal renaissance begins! •

© 2011 Whitney Freya. All rights reserved.

Whitney FreyaWhitney Freya is the author of The Artist Within, A Guide to Becoming Creatively Fit and 33 Things to Know About Raising Creative Kids. More »

Updated 1/14/14