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Promotional Writing + Creativity =
Creative Concepts and CopywritingMichele Pariza Wacek began writing professionally in 1993
and launched Creative
Concepts and Copywriting in 1998. Before deciding to work for herself,
she had garnered experience from all sides of the marketing world — as
creative services coordinator for an international company, as a writer in
marketing agencies and as a communicator in city government.
Going into business was the best decision Michele ever made. She discovered
a passion for combining her creativity with her writing ability to help solve
marketing problems for her clients. Her Web site provides resources, including
two free e-newsletters, designed to help people combine their own creativity
with marketing and copywriting principles and realize their dream business.
Michele also writes fiction and has completed two novels. She lives in the
mountains of Prescott, Arizona, with her husband and three border collies. Photo:
Katie Baird, Loose Ends.
Writing Articles by Michele Pariza Wacek
Six
Ways Your Creativity Can Turbocharge Your Copywriting
By Michele Pariza Wacek
Use your creativity skills to write copy that stands apart from the crowd
by taking advantage of your unique voice and personality, painting visuals,
and
connecting
with your target market on an emotional level.
7
Reasons Why You Must Get Creative with Your Marketing
By Michele Pariza Wacek
The bottom line? No matter where you are on the creativity scale,
your attempts at creativity won't hurt your marketing (no matter how "bad" you
think you are at it).
How
to Succeed as a Writer
By Michele Pariza Wacek
As a professional copywriter, I'm often asked by aspiring copywriters
what they need to do to succeed.
10
Reasons to Consider Copywriting
By Michele Pariza Wacek
Looking to chuck that full-time job for a life of full-time writing?
Or maybe you’ve already dumped the day job but aren’t quite as busy
as you’d like to be.
Writer's
Block Begone
By Michele Pariza Wacek
Writer's block isn't about the writing. Writer's block isn't telling
you you can't write or you'll never write again or you'll never have another
idea
again.
Three
ways to put fresh spins on old marketing concepts
By Michele Pariza Wacek
Are you struggling to find a new twist on advertising or marketing campaigns?
Becoming
more creative — What we can learn from Disney
By Michele Pariza Wacek
When you think about the legacies Walt Disney left
us, do talking mice and a multigizillion dollar company come to mind?
Three
tips to improving your writing rhythm
By Michele Pariza Wacek
What I mean by rhythm is how the writing sounds. The rhythm of the words
and sentences. It's a subtle aspect of writing, one not normally talked about,
but that doesn't lessen its importance.
Four creative ways to add power to your marketing
By Michele Pariza Wacek
There's a hard truth about marketing: People don't care about businesses ...
Four headlines that work
By Michele Pariza Wacek
Headlines are the most important part of a print
ad.
Three keys to crafting successful print ads
By Michele Pariza Wacek
Writing a good
print ad that gets results is essential.
Article Series (multi-parts)
Marketing:
Part 1: Forget
Everything You Ever Knew About Marketing — It's All About To
Change
By Michele Pariza Wacek
Remember that romantic image of the writer?
Part 2: Permission
Marketing — The
Future of Marketing
By Michele Pariza Wacek
Permission marketing is when your customers give you permission
to market to them.
Connect more, sell more:
Part
1: One marketing mistake you don't want to make
By Michele Pariza Wacek
If you want to sell anything — whether books, products or services — then
you need to know your target market.
Part
2: Ask and You Shall Receive
By Michele Pariza Wacek
Once you've defined your target market, you need to start gathering information
about that market.
Part
3: How "On Target" is Your Marketing?
By Michele Pariza Wacek
Now that you've gathered information about your customers and potential customers,
it's time to create a "customer profile."
Part
4: Talk the Talk (and Boost your Sales)
By Michele Pariza Wacek
Psychology Today once reported a study about the habits of successful
salespeople. It said the best salespeople empathized with their customers.
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