July 2004 Newsletter

"Whenever an answer, a solution, or a creative idea is needed, stop thinking for a moment by focusing attention on your inner energy field. … When you resume thinking, it will be fresh and creative." — Eckhart Tolle, "Practicing the Power of Now" (p.72)

In This Issue

• July 2004 Journal
• What's New @ the CP
• Spotlight: Creative Concepts and Copywriting

July 2004 Journal

Great Ideas and Inventions

Have you ever had an idea that was great in theory, but not practical in the real world? Or an invention that might work, but you lacked the resources to make it happen? I have, and I refer to these ideas collectively as my list of "Unfulfilled Great Ideas and Inventions."

Some of my ideas are corny, I'll admit, but some are accepted pretty well in informal polls among acquaintances. Or perhaps some people are just in the habit of being rather kind to me.

For instance, a few years ago in a business class I was taking, we were to create a marketing plan for a new product we invented (or re-invented). I took a thermos and redesigned it into a "Ther-Must," a double-ended thermos complete with a storage compartment for condiments and utensils. I even designed a prototype of the Ther-Must, using some ordinary materials I had around the house. It was a hit! People liked the idea and thought the design was interesting. Some even admonished me to get a patent on it, suggesting my Ther-Must could be a successful product. Maybe so, I thought, but I didn't have the resources at the time to make it happen. Who knows, maybe the Ther-Must will make its way to the shelf someday.

Another one of my ideas is a "classics" movie theater, where people can go see old movies on a big screen. Imagine going back in time watching "Gone with the Wind", "The Wizard of Oz", and "Psycho" comfortably in stadium seating with a real bucket of popcorn. Oh, and I'd also get rid of the ten minutes of commercials patrons are now forced to watch before seeing the movie they paid $7.50 for (without popcorn).

What about you? Do you have a list of Great Ideas and Inventions? What are you going to do with them?

Have a jubilant July!

Chris

P.S. More about my classics movie theater

What's New @ the CP

Humor: Back-to-the-basics Greeting Cards
Tired of paying top dollar on your store-bought greeting cards? If so, here's 'A No Frills' solution you might like. Over a dozen free cards you may download and print for birthdays, holidays, Graduation, and well wishing friends and co-workers.

How-to Gourd Art
Gourds come in all shapes and sizes and can be treated much like wood. They can be cut, drilled, carved, wood burned, painted, sanded, stained or finished like wood. Learn the basics of growing your own gourds, cleaning dried gourds, and making gourd baskets, birdhouses, and planters.

The Excellent Writer Within
by Michael Levy
The art of good writing comes from the artist within. All humans have the ability to become great authors, poets, artists and musicians, etc., so why do most folks find it such a difficult task?

How-to Copywriting
Copywriting skills are valuable for everyone. Learn how to combine your creativity with marketing principles to write attention-getting and profitable content for your Web site, business, or resume.

Nit Wits #14: What a Croc!
Some reasons I'd never smile at a crocodile.

Spotlight

Creative Concepts and Copywriting
by Michele Pariza Wacek
Learn how to combine your creativity with hard-hitting marketing and copywriting principles to sell more products and services and boost your business.

Featured Articles:

• Four ways to add power to your marketing
• What we can learn from Disney
• Four headlines that work
• Three keys to crafting successful print ads