Copywriting and Promotional Writing

Copywriting is writing for advertising purposes and should not be confused with copyrighting, which means to secure the legal rights to reproduce, publish, and sell your work (i.e. writing or art).

Within this collection of copywriting resources you'll find articles and Web sites that explain the fundamentals of copywriting, and those that share copywriting, business, and advertising tips and techniques.

Featured Copywriting Articles

10 Reasons to Consider Copywriting
By Michele Pariza Wacek
Looking to chuck that full-time job for a life of full-time writing? Or maybe you’ve already dumped the day job but aren’t quite as busy as you’d like to be. Why not take a closer look at copywriting?

Six Ways Your Creativity Can Turbocharge Your Copywriting
By Michele Pariza Wacek
Use your creativity skills to write copy that stands apart from the crowd by taking advantage of your unique voice and personality, painting visuals, and connecting with your target market on an emotional level.

Copywriting and Promotional Writing Resources

Note: Copywriting is different than Copyrighting

Creative Concepts and Copywriting Articles
Learn how to combine your creativity with hard-hitting marketing and copywriting principles to sell more products and services and boost your business.

AdCopyWriting.com
"Free tutorials on copywriting, web content, advertising, internet marketing, direct mail and brochure copywriting."

Copywriting at About.com
Discusses topics related to copywriting: Attention, Interest, Desire, Action (AIDA), courses, freelancing, sales letters, Web content, finding a copywriter, direct mail, pay per click, articles, and books.

CopywritingSite.com
"Free information, tips, and tricks on copywriting, marketing, and selling!"

More Writing Articles

Researching the Market
By Laura Backes
How, exactly, does one research a market that produces thousands of new products each year? I suggest a systematic, three-part approach which works for book and magazine publishers.

Tips for Developing an Original Voice
By Laura Backes
A story without a strong voice does not come alive for the reader, does not touch the reader’s imagination. ... Voice is the simplest writing technique to learn, because it’s already in you.

New Writing Articles

Creative Careers in the Arts: An Interview with Author Naomi Rose
Naomi Rose is a writer and Book Developer with over 30 years in the publications field. She works with writers, frequently first-time book writers, to nurture their book into being.

It's All Write: On Finding & Expressing Your Words
Be bold. Be passionate. Allow yourself the freedom to find your words and to explore your thoughts through words.

Love of the Craft: Looking at Your Preferences and Passions
A quick two-step exercise you can use to take a conscious look at your preferences and passions.

Juicy Journals & Wild Words: Journaling Online
Personal and professional advice for anyone who blogs, writes, or journals online.

Creative Photo Inspiration: Find a Patch of Sunlight
With sunlight as my guide, I am more open to creative epiphanies that may be right in front of my face.

Need Some Writing Inspiration? Try Some RPC: Risk, Passion and Creativity!
You want to write. You really do. But the passion you feel never gets translated into actual writing. And if it does, it doesn't last very long. You run out of steam.

How to Write Relevant Dialogue
The key to good dialogue is twofold: it must convey relevant information while sounding true to natural speech.

Cheeky Characters Write Themselves
Characters don’t achieve free-spirited winner-take-all success through outlines. They become realistic because the author allows them the freedom to pick what comes next.

Journey Into the Imagination — Traveling to the Land of Betwixt and Between
Betwixt and Between is a land of inspiration, and always near...

Writing: Hit Your Muse with a Rock
It’s simple. When a story stalls, that’s your invitation to write whatever comes to mind.

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