Creative Concepts and Copywriting

with Michelle Pariza Wacek

Michelle Pariza WacekMichele Pariza Wacek (PW) began writing professionally in 1993 and launched Creative Concepts and Copywriting. in 1998. Before deciding to work for herself, she had garnered experience from all sides of the marketing world — as creative services coordinator for an international company, as a writer in marketing agencies and as a communicator in city government.

Going into business was the best decision Michele ever made. She discovered a passion for combining her creativity with her writing ability to help solve marketing problems for her clients. Her Web site provides resources, including two free e-newsletters, designed to help people combine their own creativity with marketing and copywriting principles and realize their dream business.

Michele also writes fiction and has completed multiple novels. She lives in the mountains of Prescott, Arizona, with her husband and three border collies. Learn more at Photo: Katie Baird, Loose Ends.


What We Can Learn from Walt Disney's Creative Processes

When you think about the legacies Walt Disney left us, do talking mice and a multigizillion dollar company come to mind? Actually, those are only the products of his prodigious and rich creativity.