Graham Wallas' Creativity Step 4: Verification

In Graham Wallas' four stages of creativity (Preparation, Incubation, Illumination, and Verification), the fourth step, or Verification stage, refers to the process of evaluating and refining the creative ideas generated during the Illumination stage.

During Verification, the individual takes a step back to critically assess the ideas they have come up with, checking their validity, feasibility, and practicality. This may involve testing the ideas, gathering feedback, making improvements, or rejecting ideas that are deemed impractical or ineffective.

Verification is essential in ensuring that creative ideas are viable, useful, and relevant solutions to the original problem or challenge. It helps transform raw creative ideas into tangible innovations or successful projects.

---

---

---

Now, since fair is square, let me show you the Christmas cookie recipe that I've been working on alongside of you.

I've innovated this batch of Christmas Gingerbread Man cookies. Oh, no, these aren't the usual static cookies you've seen before. And, unlike Web browser cookies that you can never get away from, these dynamic runaway confections CAN get away from you!

---

Seriously, upon exiting the bag these high-energy treats are spring-loaded to instantly scurry away, which is why they are…

The BEST Diet Cookies Ever!

Yes, these sassy cookies are tauntingly teasing to anyone who dare reach out to snack them. They inspire movement with the echoing words trailing behind, "Run, run, as fast as you can, you can't catch up with me because I'm the low-carb, exercise-inducing Gingerbread Man!"

Made with all keto-friendly ingredients:

• FAST-action yeast
• DASH of cinnamon
• LIGHT cream
• RUNNING water

Wow, look at all those motivational ingredients! And unlike the treat in the original Gingerbread Man Story, my retooled Runaway Gingerbread Man 'nose better not to be flippant around sharp-tooth fiends, and he will outfox us all!'

Yes, my "new and improved" cookie recipe combines the best of the animated storybook character with an actual product, an altered Keto-friendly recipe (no carbs), plus added extra value to the consumer (motivation to move), all repackaged into a brand-new product. Now you know how marketing works!

And the slogan: "If you can't catch 'em, you can't eat 'em!" is the healthy antithesis to the famous potato chip brand which brags, "You can't stop eating 'em." Ugh, no wonder why we need these cookies!

I concede that if we weren't just playing with imagination, my cookie recipe wouldn't pass Verification in the real world as a viable product that would make it past critical thinking. But, as with all these ADVENTures, you are completely free to play with your ideas, no matter how outlandish they are as an exercise in creative unleashing. Isn't this fun?

---

©2021-2024 Chris Dunmire. All rights reserved.

---