Day 14 ADVENTure

Graham Wallas' Creativity Step 1: Preparation

By Chris Dunmire | Posted 2/9/24 | Updated 5/19/24

"A winning effort begins with preparation." —Joe Gibbs

On December 10, I introduced you to Graham Wallas's Four Steps of Creativity, a common framework, approach, and process used in problem-solving. Remember, the process is engaged when a "problem" (question, project, challenge) is introduced and prompts you into action.

Joe Gibbs is right, you can't put the cart before the horse and must prepare to win.

The first step of the creative process is Preparation. Wallace says this is the research stage where information or data is collected. Today's challenge invites you into the process through the scenario of inventing a new cookie recipe. Let's have a look.

Peter Piper Picked a Peck of Preparation

The Process at Play

PrepYour innovative bakery is selected by a BIG BRAND to develop a new type of low-carb Christmas cookie for a target market of ketogenic eaters who avoid sugar, wheat, and flour. The catch: The cookie must help increase physical activity.

Your challenge: Innovate an existing idea or develop something completely new that doesn't exist in the marketplace. Have fun and Think Outside the Box. Note the deadline, and be ready to unveil your new product to The Company in time for Christmas!

With today's challenge in mind, think about the who, what, when, where, why, and how you need to research, such as:

  • Who's your competition?
  • What do you know about "low-carb"?
  • How can you make the recipe different?

Preparation pulls together an array of available tools, knowledge, and resources to help move you to the next step of the process. Spend a few days in this preparatory stage until we'll meet again to talk cookies on the 17th.

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